Fujifilm's XS-1 bridge camera: 26x zoom, EXR sensor, £699 in the UK (video)

Fujifilm claims it's 'reinvented' the bridge camera with the latest in its X line of premium snappers. The XS-1 is affixed to a Fujinon lens that opens up to f/2.8 and stretches all the way from 24mm to 624mm (in 35mm parlance) in an effort "cater perfectly for every photographic need" and prevent you from ever longing for the flexibility of a DSLR. It even sports a Super Macro Mode for focusing down to a rather intimate single centimeter. Behind the lens sits the same 12-megapixel EXR CMOS found in theX10, which means you get an undersized 2/3-inch sensor instead of the superior APS-C format found in the X100 and many DSLRs. Read on for more specs in the press release plus a short promo clip, and expect to see this hit British shelves in February for £699 ($1090).